Motawi Tileworks is a hand-made tile company in Ann Arbor, Michigan. I worked there from September of 2018 until September of 2020 and then was rehired as Art Director in 2023. At Motawi, I managed the website, created tile designs, managed branding, managed relationships with all licenses, created promotional imagery for social media & print, and shot all photography.
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Motawi Tileworks uses the cuenca glazing technique to create polychrome art tiles - a fairly unique product in the gift industry. While employed with Motawi Tileworks, I created the linework and colorways for several of these tiles. Below are a few examples of the transformation from linework to finished tiles.
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All of Motawi's events, product launches, and announcements required graphics for the website, instagram, facebook, and emails. I created and managed all of these graphics as art director.
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Motawi Tileworks has a fairly large web presence. The website contains and sells all of their products, but also is home to all of their installation photography, merchandise, and custom design work information. I managed everything on the website and created the overall look/feel. The B-Roll video below was shot and edited by me as well.
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Every Year, Motawi releases two new catalogs -- one for their current selection of art tiles and one for their current installation tiles. The art tile catalog would be between 20-30 pages and the installation catalog would be around 70-80.
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Motawi uses a lot of photography of their own projects in their advertising. I photographed and edited many of these installations in customers' homes and oversaw the photo sessions of other projects while working at Motawi.
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Rovin Ceramics is Motawi's sister company and is right down the road from Motawi. They produce Motawi's clay, but also sell clay / tools / large equipment to other ceramicists. While at Motawi, I managed Rovin's website and also created any graphics or photography they needed.