King Cubes is the sister company of Tripped Coffee Co., so that was my connection between the two. King Cubes creates and sells crystal clear cocktail ice cubes/spears/luges. They sell retail packages as well as wholesale to bars & restaurants.
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King Cubes is a craft cocktail ice company that makes crystal clear ice cubes, spears, and luges. Everybody knows what ice looks like, so for product images it was easier and more appealing to create graphics for the different offerings that King Cubes has.
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To get the product onto store shelves, King Cubes needed a retail box that held eight 2" ice cubes. I put together these boxes with a crown-shaped window on the side of them, so customers can see the ice inside.
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After the King Cubes logo & brand was established, they needed something to make their marketing materials a little more eye-catching. I created this cube pattern and they ended up using it in their sell sheets, marketing, and merchandise.
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King Cubes had an online sale webpage, but it did not give any information or have any images. I created a landing page for Kingcubesice.com and displayed photos of their product and packaging as well as information on what they sell and how to order.
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King Cubes needed a video for their website and promotional material. I shot a B-roll video for King cubes that consists of a few interesting shots of how their products are created from water to finished cubes.